Many are familiar with the idea of combining YouTube and Google Adsense to make money off of advertising served on videos. Some video creators make full-time incomes, and many more make appreciable amounts of extra spending cash through the YouTube platform. Just what does it take to go from being a new channel with no views, no subscribers, and no revenue, to generating a reasonable monthly or yearly income? Here are three tips that will help to turn your YouTube channel into a passive income stream of significant size.
The first and most important tip is to be consistent and prolific in your video production. Many YouTubers create a small number of videos, see that there is not a great deal of income from them, and then move on in search of greener pastures. The problem with this strategy is that it ignores the months of video creation the most profitable YouTubers go through before their channels begin making money in earnest. The best way to create long-term profitability through YouTube is to stick to producing a certain number of videos every week.
If you were to produce five videos every week, with an average of just 50 views per video daily, and receive $2.50 for every 1,000 views on your channel, you would make $5,963.84 in your first year on YouTube. Your second year would make you a respectable $17,858.93, and your third would make you $29,754.02. Not bad for a side income stream. Of course, this calculation assumes a consistent video production, as well as constant earning and view rates. However, the view rate for this calculation, at 50 views per video per day, is quite conservative, as your daily views will go up as your channel becomes more popular. This is just an idea of what consistently producing new videos can do for your YouTube income.
Secondly, you want to make sure your videos offer valuable content. This will help you get likes and comments, which will allow your videos to rank more highly in YouTube’s search results. It will also give your viewers a good reason to subscribe to your channel, as they will want to see more of what you produce in the future. What does all of this have to do with earnings? Ultimately, producing content that receives likes, ranks high in search results, and convinces viewers to subscribe to your channel will increase the number of video views you receive in total. The more views your videos receive, the more money you make. Creating content that is specifically engineered to garner the most possible views will help you to create more passive income with YouTube.
Lastly, you can diversify the ways in which your videos earn you money. YouTube is already rolling out a subscription service that will allow viewers who pay a monthly fee to view content without ads. This means that channels will begin to earn money based on views from these paid viewers, as well as traditional Adsense monetization. However, there are still others ways YouTube videos can earn their creators money. The best method for making money from your videos outside of advertising revenue is to allow your viewers to contribute directly to you.
YouTube offers a “support” button that creators can add to their videos, thus allowing viewers to tip their favorite YouTubers. The other tipping option is to create an account with Patreon, a service that allows dedicated viewers to act as patrons to their favorite creators. Through Patreon, patrons agree to donate a certain amount of money monthly or on a per-video basis. YouTubers with many dedicated fans can make several hundred dollars, and in some cases over $1,000, for every video they produce. In order to have any success with Patreon, a creator should have several thousand subscribers before creating an account.
Of course, every YouTuber’s experience and income will be different. The tips laid out here, however, will help you to turn your YouTube channel into a legitimate passive income stream that will continue to make you money well into the future. Just remember: content is king. The more high-quality content you are able to produce, the more revenue you will see from your channel. Above all, be sure to have fun with your videos. Creating videos you enjoy making will not only keep you motivated to continue producing, but also keep your fans engaged and interested in what you have to say.